Fragrance may well be the largest sector within UK premium beauty. But it’s also the flattest. While innovation, fashion and online sales are powering growth in premium make-up and skincare, fragrance has struggled to keep up.
Read More2016 was another flat year for the Fragrance Industry. Despite an avalanche of launches and extended periods of discounting, the sector failed to achieve substantial growth.
Read MoreThere’s something not quite right with the fragrance industry today. All the investment in launches, promotions and advertising simply isn’t having the desired effect.
Read MoreFor too long, the fragrance industry has been defined by Christmas.In the six weeks running up to Christmas Day, brands and retailers abandon all attempts at connecting with fragrance users and focus in on shifting stock to meet their year-end targets.
Read MoreThe strongest message I took away from this year’s in-cosmetics Global Marketing Trends presentations was the need for beauty brands to think carefully about how they position and target their products.
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I'm at the in-cosmetics Global show at Excel discovering the latest trends and innovations in the beauty industry. It's the first time that in-cosmetics has come to London since 2002 and a lot has happened. Not least, the growth of the show.
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Throughout his 20 years at Kenneth Green Associates, Fabien Callens has seen enormous change within the fragrance industry.
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The annual Beauty Symposium often springs a few surprises. With this year’s eclectic line-up of entrepreneurs, trend forecasters and even an ethnographer/photographer, attendees were bound to have some preconceptions about the marketing of beauty blown out of the water.
Read MoreA warm welcome to our guest blogger, Stirling Murray, Founder, Red Tree Consultancy Ltd, who gives an alternative view on beauty retail, its challenges and where he sees future opportunities.
Read MoreEach February, people from across the fragrance industry come to hear the latest trends and insights at the Fragrance Foundation’s Hot off The Press breakfast briefing.
Read MoreAnother year in fragrance. Another year focusing on that small window of sales in December. And another year of me thinking, isn’t it time the industry changed?
Read MorePredictions come thick and fast at this time of year, but should we now take them with a pinch of salt? After all, who would have predicted Brexit, followed by the shock fall in sterling? Or that the US would elect Donald Trump as their next President?
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We do get a lot of brands approaching us. But we also seek out things we like. This can be anything from the kooky LA brand House of Intuition that is spiritual and magical, to Fairy Drops, a Japanese mascara.
Read MoreMention the words 'social media' to people working in beauty and it's not unusual to be met with exclamations of : "Yes, were doing a bit of that," or "We know we should be doing more, but we're not sure what to do."
Read MoreYouTube is fast becoming the go-to channel for consumers looking for make-up advice and product information. It’s also one of the biggest forces in changing beauty today and its influence stretches across the world, according to Aileen Dalisay, CPG Lead, Luxury, Health & Beauty, Google.
Read MoreOmnichannel is probably the most exciting and challenging opportunity facing the premium beauty industry today.
Read MoreEarlier this month, John Lewis demonstrated its commitment to embedding omnichannel into its business strategy with a £150 million investment in two new distribution centres. This is part of a 5 year plan that will see the retailer commit £500 million to improving its online systems and distribution network.
Read MoreA new trends report entitled “The Future of Healthy Beauty” has landed on my desk and I want to share some of its insightful views on the shape of the beauty landscape with you.
Read MoreOne week on. Brexit is sinking in as a reality, but still there is a huge amount of uncertainty, politically, economically and commercially. How UK beauty companies respond in the coming weeks, months and years, will be testament to their ability to adapt.
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Through the launch of her #beautyhasnoage campaign, Maleka Dattu is taking steps to promote an inclusive vision of beauty for women of all ages from their teens right through to old age.
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