On 19th June, the International Makeup in Paris show is dedicating a slot in its conference programme to the UK make-up market. I’m delighted to have been asked to be a speaker on premium make-up market trends and participate in the panel discussion.Why the UK make-up market?
Read MoreEver since the publication of my report, Older Women: The Forgotten Demographic, in 2012, the disregard with which women over 50 are treated by the beauty industry has rarely been out of the news.
Read MoreFollowing on from last week’s blog, here's the second part of my review of the key insights I gained from three days of Marketing Trends presentations at in-cosmetics 2015.
Read MoreExclusive research from this year's Premium Market Report, which launches today, confirms that Millennials are extremely influential within the premium beauty market.
Read MoreI've spent this week enjoying the Marketing Trends presentations at this year's in-cosmetics show in Barcelona and thought you might like the inside track on what I've discovered.
Read MoreOne of the key themes explored in this year’s Premium Market Report 2015, is the trend for personalised products and experiences.
Read MoreThe Premium Beauty Industry is going through a period of immense change, much of it to do with women’s purchasing and usage habits.
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One of the biggest trends in beauty today is for multifunctional products* that claim to fulfill a variety of needs. They strike a chord with consumers tired of the growing number of products they are encouraged to use to complete their daily beauty routine.
Read MoreThis year’s Beauty Symposium, hosted by Stirling Murray, focused on the future of beauty with a selection of thought-provoking and sometimes surprising insights from an eclectic range of speakers.
Read MoreWe’ve been researching trends and data for this year’s Premium Market Report 2015* and, not unsurprisingly, discounting is once again a major focus
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In the third and final video of our interview series with Grace Fodor, owner of beauty brand Studio 10, Imogen discuss a number of important issues for anyone who wants to attract the older market.
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In parts 1 & 2 of our interview series with Grace Fodor, owner of Studio 10, Imogen explores the inspiration behind this make-up brand for older women and finds out why it's been such a hit with the target market.
Read MoreWalking through the beauty halls at this time of year, I’ve been struck by the lavishness of product displays and air of confidence amongst the brands. It’s what you would expect at this, the most important time of year, for the beauty industry.
Read MoreAnti-Ageing. Anti-Wrinkle. Laser-Lift. These are all terms that are simply meaningless to older women.
Read MoreOver the past couple of weeks, I’ve been investigating what's going wrong in the beauty industry when it comes to targeting older women.
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Last year, the UK premium beauty market grew by 6% to reach a massive £2.2bn.
Read MoreLooking younger is an obsession in today’s society. So naturally, beauty brands focus on anti-ageing, which is the number one claim amongst skincare brands.
Read MoreNikki Taylor knows a thing or two about selling beauty products to older women having worked at the sharp end of retailing with the largest luxury brands in fragrance, skincare and make-up.
Read MoreAt the latest Beauty Symposium, hosted by Stirling Murray, CEO and Founder of The Red Tree, I picked up some fresh insights into new product development in beauty. Here are some of the stand-out observations I thought you should know about too.
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A recent survey by Datamonitor showed that the UK is the fastest growing market for make-up in Europe, up 4.8% in 2013 against the European average of 2.9%. The latest NPD Group data revealed an even stronger performance for UK premium make-up, which has been shooting ahead by 12% in the year to June 2014.
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